{"gvlSpecificationVersion":2,"tcfPolicyVersion":2,"features":{"1":{"descriptionLegal":"Vendors can:\n* Combine data obtained offline with data collected online in support of one or more Purposes or Special Purposes.","id":1,"name":"Match and combine offline data sources","description":"Data from offline data sources can be combined with your online activity in support of one or more purposes"},"2":{"descriptionLegal":"Vendors can:\n* Deterministically determine that two or more devices belong to the same user or household\n* Probabilistically determine that two or more devices belong to the same user or household\n* Actively scan device characteristics for identification for probabilistic identification if users have allowed vendors to actively scan device characteristics for identification (Special Feature 2)","id":2,"name":"Link different devices","description":"Different devices can be determined as belonging to you or your household in support of one or more of purposes."},"3":{"descriptionLegal":"Vendors can:\n* Create an identifier using data collected automatically from a device for specific characteristics, e.g. IP address, user-agent string.\n* Use such an identifier to attempt to re-identify a device.\nVendors cannot:\n* Create an identifier using data collected via actively scanning a device for specific characteristics, e.g. installed font or screen resolution without users’ separate opt-in to actively scanning device characteristics for identification.\n* Use such an identifier to re-identify a device.","id":3,"name":"Receive and use automatically-sent device characteristics for identification","description":"Your device might be distinguished from other devices based on information it automatically sends, such as IP address or browser type."}},"specialFeatures":{"1":{"descriptionLegal":"Vendors can:\n* Collect and process precise geolocation data in support of one or more purposes.\nN.B. Precise geolocation means that there are no restrictions on the precision of a user’s location; this can be accurate to within several meters.","id":1,"name":"Use precise geolocation data","description":"Your precise geolocation data can be used in support of one or more purposes. This means your location can be accurate to within several meters."},"2":{"descriptionLegal":"Vendors can:\n* Create an identifier using data collected via actively scanning a device for specific characteristics, e.g. installed fonts or screen resolution.\n* Use such an identifier to re-identify a device.","id":2,"name":"Actively scan device characteristics for identification","description":"Your device can be identified based on a scan of your device\u0027s unique combination of characteristics."}},"purposes":{"1":{"descriptionLegal":"Vendors can:\n* Store and access information on the device such as cookies and device identifiers presented to a user.","id":1,"name":"Store and/or access information on a device","description":"Cookies, device identifiers, or other information can be stored or accessed on your device for the purposes presented to you."},"2":{"descriptionLegal":"To do basic ad selection vendors can:\n* Use real-time information about the context in which the ad will be shown, to show the ad, including information about the content and the device, such as: device type and capabilities, user agent, URL, IP address\n* Use a user’s non-precise geolocation data\n* Control the frequency of ads shown to a user.\n* Sequence the order in which ads are shown to a user.\n* Prevent an ad from serving in an unsuitable editorial (brand-unsafe) context\nVendors cannot:\n* Create a personalised ads profile using this information for the selection of future ads without a separate legal basis to create a personalised ads profile.\n* N.B. Non-precise means only an approximate location involving at least a radius of 500 meters is permitted.","id":2,"name":"Select basic ads","description":"Ads can be shown to you based on the content you’re viewing, the app you’re using, your approximate location, or your device type."},"3":{"descriptionLegal":"To create a personalised ads profile vendors can:\n* Collect information about a user, including a user\u0027s activity, interests, demographic information, or location, to create or edit a user profile for use in personalised advertising.\n* Combine this information with other information previously collected, including from across websites and apps, to create or edit a user profile for use in personalised advertising.","id":3,"name":"Create a personalised ads profile","description":"A profile can be built about you and your interests to show you personalised ads that are relevant to you."},"4":{"descriptionLegal":"To select personalised ads vendors can:\n* Select personalised ads based on a user profile or other historical user data, including a user’s prior activity, interests, visits to sites or apps, location, or demographic information.","id":4,"name":"Select personalised ads","description":"Personalised ads can be shown to you based on a profile about you."},"5":{"descriptionLegal":"To create a personalised content profile vendors can:\n* Collect information about a user, including a user\u0027s activity, interests, visits to sites or apps, demographic information, or location, to create or edit a user profile for personalising content.\n* Combine this information with other information previously collected, including from across websites and apps, to create or edit a user profile for use in personalising content.","id":5,"name":"Create a personalised content profile","description":"A profile can be built about you and your interests to show you personalised content that is relevant to you."},"6":{"descriptionLegal":"To select personalised content vendors 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with other information previously collected, including from across websites and apps\nVendors cannot:\n*Apply panel- or similarly-derived audience insights data to ad measurement data without a Legal Basis to apply market research to generate audience insights (Purpose 9)","id":7,"name":"Measure ad performance","description":"The performance and effectiveness of ads that you see or interact with can be measured."},"8":{"descriptionLegal":"To measure content performance vendors can:\n* Measure and report on how content was delivered to and interacted with by users.\n* Provide reporting, using directly measurable or known information, about users who interacted with the content\n* Combine this information with other information previously collected, including from across websites and apps.\nVendors cannot:\n* Measure whether and how ads (including native ads) were delivered to and interacted with by a user.\n* Apply panel- or similarly derived audience insights data to ad measurement 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apps. \nVendors cannot:\n* Measure the performance and effectiveness of ads that a specific user was served or interacted with, without a Legal Basis to measure ad performance.\n* Measure which content a specific user was served and how they interacted with it, without a Legal Basis to measure content performance.","id":9,"name":"Apply market research to generate audience insights","description":"Market research can be used to learn more about the audiences who visit sites/apps and view ads."},"10":{"descriptionLegal":"To develop new products and improve products vendors can:\n* Use information to improve their existing products with new features and to develop new products\n* Create new models and algorithms through machine learning\nVendors cannot:\n* Conduct any other data processing operation allowed under a different purpose under this purpose","id":10,"name":"Develop and improve products","description":"Your data can be used to improve existing systems and software, and to 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Data can be used to build or improve user experience, systems and software.","purposes":[2,3,4,7,8,9,10],"specialFeatures":[]},"41":{"id":41,"name":"Personalised ads, personalised content display, ad and content measurement, audience insights and product development","description":"Ads and content can be personalised based on a profile. More data can be added to better personalise ads. Ad and content performance can be measured. Insights about audiences who saw the ads and content can be derived. Data can be used to build or improve user experience, systems and software.","purposes":[2,3,4,6,7,8,9,10],"specialFeatures":[]},"42":{"id":42,"name":"Personalised ads and content, ad and content measurement, audience insights and product development","description":"Ads and content can be personalised based on a profile. More data can be added to better personalise ads and content. Ad and content performance can be measured. Insights about audiences who saw the ads and content can be derived. 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