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Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.","GroupNameMobile":"Create profiles to personalise content","GroupNameOTT":"Create profiles to personalise content","GroupName":"Create profiles to personalise content","IsIabPurpose":true,"GeneralVendorsIds":[],"FirstPartyCookies":[],"Hosts":[],"PurposeId":"F652D0BE-61D1-4EBA-946C-18D216DFB6AA","CustomGroupId":"IAB2V2_5","GroupId":"fc56a414-c874-43bc-8fdc-a065284f360f","Status":"inactive","IsDntEnabled":false,"Type":"IAB2V2_PURPOSE","DescriptionLegal":"","IabIllustrations":["You read several articles on how to build a treehouse on a social media platform. This information might be added to a profile to mark your interest in content related to outdoors as well as do-it-yourself guides (with the objective of allowing the personalisation of content, so that for example you are presented with more blog posts and articles on treehouses and wood cabins in the future).","You have viewed three videos on space exploration across different TV apps. An unrelated news platform with which you have had no contact builds a profile based on that viewing behaviour, marking space exploration as a topic of possible interest for other videos."],"HasLegIntOptOut":false,"HasConsentOptOut":true,"IsGpcEnabled":false,"VendorServices":[],"TrackingTech":{"SessionStorages":[],"LocalStorages":[]}},{"ShowInPopup":true,"ShowInPopupNonIAB":true,"ShowSDKListLink":true,"Order":"5","OptanonGroupId":"IAB2V2_6","Parent":"V2STACK42","ShowSubgroup":true,"ShowSubGroupDescription":true,"ShowSubgroupToggle":false,"GroupDescription":"Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.","GroupDescriptionOTT":"Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. 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The profile built about you on the social media platform will be used to present you vegetarian recipes on the welcome screen of the cooking app.","You have viewed three videos about rowing across different websites. An unrelated video sharing platform will recommend five other videos on rowing that may be of interest to you when you use your TV app, based on a profile built about you when you visited those different websites to watch online videos."],"HasLegIntOptOut":false,"HasConsentOptOut":true,"IsGpcEnabled":false,"VendorServices":[],"TrackingTech":{"SessionStorages":[],"LocalStorages":[]}},{"ShowInPopup":true,"ShowInPopupNonIAB":true,"ShowSDKListLink":true,"Order":"6","OptanonGroupId":"IAB2V2_7","Parent":"V2STACK42","ShowSubgroup":true,"ShowSubGroupDescription":true,"ShowSubgroupToggle":false,"GroupDescription":"Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. 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The publisher wants to have reports to understand how often a specific ad placement within the app, and notably the “international appreciation day” ad, has been viewed or clicked by you and other users, in order to help the publisher and its partners (such as agencies) optimise ad placements."],"HasLegIntOptOut":true,"HasConsentOptOut":true,"IsGpcEnabled":false,"VendorServices":[],"TrackingTech":{"SessionStorages":[],"LocalStorages":[]}},{"ShowInPopup":true,"ShowInPopupNonIAB":true,"ShowSDKListLink":true,"Order":"7","OptanonGroupId":"IAB2V2_8","Parent":"V2STACK42","ShowSubgroup":true,"ShowSubGroupDescription":true,"ShowSubgroupToggle":false,"GroupDescription":"Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. 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This information is then used to evaluate the right length of future videos on fashion trends."],"HasLegIntOptOut":true,"HasConsentOptOut":true,"IsGpcEnabled":false,"VendorServices":[],"TrackingTech":{"SessionStorages":[],"LocalStorages":[]}},{"ShowInPopup":true,"ShowInPopupNonIAB":true,"ShowSDKListLink":true,"Order":"8","OptanonGroupId":"IAB2V2_9","Parent":"V2STACK42","ShowSubgroup":true,"ShowSubGroupDescription":true,"ShowSubgroupToggle":false,"GroupDescription":"Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).","GroupDescriptionOTT":"Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).","GroupNameMobile":"Understand audiences through statistics or combinations of data from different sources","GroupNameOTT":"Understand audiences through statistics or combinations of data from different sources","GroupName":"Understand audiences through statistics or combinations of data from different sources","IsIabPurpose":true,"GeneralVendorsIds":[],"FirstPartyCookies":[],"Hosts":[],"PurposeId":"472234A2-F5C0-4077-8732-97C5C30F0F74","CustomGroupId":"IAB2V2_9","GroupId":"2dd75679-d635-4efb-a8b5-1cea0cbaecca","Status":"inactive","IsDntEnabled":false,"Type":"IAB2V2_PURPOSE","DescriptionLegal":"","IabIllustrations":["The owner of an online bookstore wants commercial reporting showing the proportion of visitors who consulted and left its site without buying, or consulted and bought the last celebrity autobiography of the month, as well as the average age and the male/female distribution of each category. Data relating to your navigation on its site and to your personal characteristics is then used and combined with other such data to produce these statistics.","An advertiser wants to better understand the type of audience interacting with its adverts. It calls upon a research institute to compare the characteristics of users who interacted with the ad with typical attributes of users of similar platforms, across different devices. This comparison reveals to the advertiser that its ad audience is mainly accessing the adverts through mobile devices and is likely in the 45-60 age range."],"HasLegIntOptOut":true,"HasConsentOptOut":true,"IsGpcEnabled":false,"VendorServices":[],"TrackingTech":{"SessionStorages":[],"LocalStorages":[]}},{"ShowInPopup":true,"ShowInPopupNonIAB":true,"ShowSDKListLink":true,"Order":"9","OptanonGroupId":"IAB2V2_10","Parent":"V2STACK42","ShowSubgroup":true,"ShowSubGroupDescription":true,"ShowSubgroupToggle":false,"GroupDescription":"Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.","GroupDescriptionOTT":"Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.","GroupNameMobile":"Develop and improve services","GroupNameOTT":"Develop and improve services","GroupName":"Develop and improve services","IsIabPurpose":true,"GeneralVendorsIds":[],"FirstPartyCookies":[],"Hosts":[],"PurposeId":"D741023B-74DA-4B67-8673-23D40334CFB7","CustomGroupId":"IAB2V2_10","GroupId":"367abe95-43c0-403c-ace5-540375565ea0","Status":"inactive","IsDntEnabled":false,"Type":"IAB2V2_PURPOSE","DescriptionLegal":"","IabIllustrations":["A technology platform working with a social media provider notices a growth in mobile app users, and sees based on their profiles that many of them are connecting through mobile connections. It uses a new technology to deliver ads that are formatted for mobile devices and that are low-bandwidth, to improve their performance.","An advertiser is looking for a way to display ads on a new type of consumer device. 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The school’s blog posts are inserted directly at the bottom of the page, and selected on the basis of your non-precise location (for instance, blog posts explaining the course curriculum for different languages than the language of the country you are situated in).","A sports news mobile app has started a new section of articles covering the most recent football games. Each article includes videos hosted by a separate streaming platform showcasing the highlights of each match. If you fast-forward a video, this information may be used to select a shorter video to play next."],"HasLegIntOptOut":true,"HasConsentOptOut":true,"IsGpcEnabled":false,"VendorServices":[],"TrackingTech":{"SessionStorages":[],"LocalStorages":[]}},{"ShowInPopup":true,"ShowInPopupNonIAB":true,"ShowSDKListLink":true,"Order":"7","OptanonGroupId":"V2STACK42","Parent":"","ShowSubgroup":true,"ShowSubGroupDescription":true,"ShowSubgroupToggle":true,"GroupDescription":"Advertising and content can be personalised based on your profile. Your activity on this service can be used to build or improve a profile about you for personalised advertising and content. Advertising and content performance can be measured. Reports can be generated based on your activity and those of others. Your activity on this service can help develop and improve products and services.","GroupDescriptionOTT":"Advertising and content can be personalised based on your profile. 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To achieve this, 1°) your browser sends a request to a server linked to the website, 2°) the server answers back (“here is the article you asked for”), using technical information automatically included in the request sent by your device, to properly display the information / images that are part of the article you asked for. Technically, such exchange of information is necessary to deliver the content that appears on your screen."],"HasLegIntOptOut":false,"HasConsentOptOut":false,"IsGpcEnabled":false,"VendorServices":[],"TrackingTech":{"SessionStorages":[],"LocalStorages":[]}},{"ShowInPopup":true,"ShowInPopupNonIAB":true,"ShowSDKListLink":true,"Order":"12","OptanonGroupId":"IFE2V2_1","Parent":"","ShowSubgroup":true,"ShowSubGroupDescription":true,"ShowSubgroupToggle":false,"GroupDescription":"Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.","GroupDescriptionOTT":"Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your 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