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For example, a vendor or publisher might need to store a cookie on your device during your first visit on a website, to be able to recognise your device during your next visits (by accessing this cookie each time)."],"HasLegIntOptOut":false,"HasConsentOptOut":true,"IsGpcEnabled":false,"VendorServices":[],"TrackingTech":{"SessionStorages":[],"LocalStorages":[]}},{"ShowInPopup":true,"ShowInPopupNonIAB":true,"ShowSDKListLink":true,"Order":"1","OptanonGroupId":"IAB2V2_2","Parent":"V2STACK42","ShowSubgroup":true,"ShowSubGroupDescription":true,"ShowSubgroupToggle":false,"AlwaysShowCategory":false,"GroupDescription":"Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).","GroupDescriptionOTT":"Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).","GroupNameMobile":"Use limited data to select advertising","GroupNameOTT":"Use limited data to select advertising","GroupName":"Use limited data to select advertising","IsIabPurpose":true,"GeneralVendorsIds":[],"FirstPartyCookies":[],"Hosts":[],"PurposeId":"34D86A43-2917-4B73-BFB8-90202F16429F","CustomGroupId":"IAB2V2_2","GroupId":"9baf98bb-1439-4f4a-83cc-f8d50d213d79","Status":"inactive","IsDntEnabled":false,"Type":"IAB2V2_PURPOSE","DescriptionLegal":"","IabIllustrations":["A car manufacturer wants to promote its electric vehicles to environmentally conscious users living in the city after office hours. 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This information is then used to evaluate the right length of future videos on fashion trends."],"HasLegIntOptOut":true,"HasConsentOptOut":true,"IsGpcEnabled":false,"VendorServices":[],"TrackingTech":{"SessionStorages":[],"LocalStorages":[]}},{"ShowInPopup":true,"ShowInPopupNonIAB":true,"ShowSDKListLink":true,"Order":"8","OptanonGroupId":"IAB2V2_9","Parent":"V2STACK42","ShowSubgroup":true,"ShowSubGroupDescription":true,"ShowSubgroupToggle":false,"AlwaysShowCategory":false,"GroupDescription":"Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).","GroupDescriptionOTT":"Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).","GroupNameMobile":"Understand audiences through statistics or combinations of data from different sources","GroupNameOTT":"Understand audiences through statistics or combinations of data from different sources","GroupName":"Understand audiences through statistics or combinations of data from different sources","IsIabPurpose":true,"GeneralVendorsIds":[],"FirstPartyCookies":[],"Hosts":[],"PurposeId":"97B37004-3BE6-440D-B1A1-C899BB031331","CustomGroupId":"IAB2V2_9","GroupId":"f0bbb23c-6c36-403d-8b1f-d29b2dbdd091","Status":"inactive","IsDntEnabled":false,"Type":"IAB2V2_PURPOSE","DescriptionLegal":"","IabIllustrations":["The owner of an online bookstore wants commercial reporting showing the proportion of visitors who consulted and left its site without buying, or consulted and bought the last celebrity autobiography of the month, as well as the average age and the male/female distribution of each category. 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This comparison reveals to the advertiser that its ad audience is mainly accessing the adverts through mobile devices and is likely in the 45-60 age range."],"HasLegIntOptOut":true,"HasConsentOptOut":true,"IsGpcEnabled":false,"VendorServices":[],"TrackingTech":{"SessionStorages":[],"LocalStorages":[]}},{"ShowInPopup":true,"ShowInPopupNonIAB":true,"ShowSDKListLink":true,"Order":"9","OptanonGroupId":"IAB2V2_10","Parent":"V2STACK42","ShowSubgroup":true,"ShowSubGroupDescription":true,"ShowSubgroupToggle":false,"AlwaysShowCategory":false,"GroupDescription":"Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.","GroupDescriptionOTT":"Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.","GroupNameMobile":"Develop and improve services","GroupNameOTT":"Develop and improve services","GroupName":"Develop and improve services","IsIabPurpose":true,"GeneralVendorsIds":[],"FirstPartyCookies":[],"Hosts":[],"PurposeId":"2E2AFE5F-4725-4433-94BF-29F1B40A7A56","CustomGroupId":"IAB2V2_10","GroupId":"dc9d46e1-18b2-45d1-af09-9e8fc2475097","Status":"inactive","IsDntEnabled":false,"Type":"IAB2V2_PURPOSE","DescriptionLegal":"","IabIllustrations":["A technology platform working with a social media provider notices a growth in mobile app users, and sees based on their profiles that many of them are connecting through mobile connections. It uses a new technology to deliver ads that are formatted for mobile devices and that are low-bandwidth, to improve their performance.","An advertiser is looking for a way to display ads on a new type of consumer device. It collects information regarding the way users interact with this new kind of device to determine whether it can build a new mechanism for displaying advertising on this type of device."],"HasLegIntOptOut":true,"HasConsentOptOut":true,"IsGpcEnabled":false,"VendorServices":[],"TrackingTech":{"SessionStorages":[],"LocalStorages":[]}},{"ShowInPopup":true,"ShowInPopupNonIAB":true,"ShowSDKListLink":true,"Order":"10","OptanonGroupId":"IAB2V2_11","Parent":"V2STACK42","ShowSubgroup":true,"ShowSubGroupDescription":true,"ShowSubgroupToggle":false,"AlwaysShowCategory":false,"GroupDescription":"Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).","GroupDescriptionOTT":"Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).","GroupNameMobile":"Use limited data to select content","GroupNameOTT":"Use limited data to select content","GroupName":"Use limited data to select content","IsIabPurpose":true,"GeneralVendorsIds":[],"FirstPartyCookies":[],"Hosts":[],"PurposeId":"1508C2EF-3869-46DE-B6B5-BC269371D507","CustomGroupId":"IAB2V2_11","GroupId":"a2abc29c-010a-46c8-bafb-b79f37bfa77e","Status":"inactive","IsDntEnabled":false,"Type":"IAB2V2_PURPOSE","DescriptionLegal":"","IabIllustrations":["A travel magazine has published an article on its website about the new online courses proposed by a language school, to improve travelling experiences abroad. The school’s blog posts are inserted directly at the bottom of the page, and selected on the basis of your non-precise location (for instance, blog posts explaining the course curriculum for different languages than the language of the country you are situated in).","A sports news mobile app has started a new section of articles covering the most recent football games. Each article includes videos hosted by a separate streaming platform showcasing the highlights of each match. 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